is the monthly color magazine that alternates between hospitals
one month and doctor's offices the next. It is a 11" x 25"
trifold. I created the wave element to be a guide for layout
each month and to lend itself to the name "perspective".
The cover photo each month was designed to get the recipient
to read rather than trash one more piece of mail. We tried to
relate the cover photo to a primary story or the time of year.
| For the HCQIP brochure
I created a map of Alabama that would become an icon for the
corporate image of Alabama Quality Assurance Foundation. The
six photos represent the six projects in that scope of work.
The photos could be changed while keeping the identification
|A three foot version
of this map was created for the 7x7 foot display. Uniformity
in the display pieces and the ability to "mix and match"
as it were combined with the connection to the project brochure
made for successful trade shows. The map with different photos
was used on the annual report cover and in the PEPP Program.
The goal being to give AQAF an icon that when seen would provide
Show Display Photos
|The 1999 Annual Report incorporated
the map with different photos to provide uniformity in corporate
image and recognition.
1999 Annual Report
|Creativity is important even
when designing a name badge and the broad usability of a logo
must be considered at its inception.
/ PEPP Logo
|In addition to the PEPP logo,
the PEPP Talk newsletter was also created to provide information
on a quarterly basis.
|To tie the PEPP program to AQAF
and HCQIP the map with relevant photos was used on covers/spines,
brochures, displays, and presentations.
Cover & Spine
|The Understanding Medicare newsletter
was sent quarterly to medicare beneficiaries to inform them of
changes in their benefits, health tips and concerns for the time
of year, news, and a schedule of outreach events across the state.
|The Fall Prevention trifold is
an example of an in-house brochure aimed at educating the health
care community about a new program.
|The mammography bookmark and
the mammography trifold were designed to educate female beneficiaries
and women in general of the need for regular breast examinations.
The bookmark was also designed as a yearly reminder to schedule
a breast exam.